TRUSTED FOR ADVENTURE
We want people to get out and experience the great outdoors. We see it as our job to ensure that, from planning to unpacking, it’s the best experience possible. And, because we’re outdoor adventurers too, we draw on our spirited heritage and personal expertise to authentically and passionately make that happen. That’s why we’ve been Trusted for Adventure since 1970.

UNIFYING CULTURE

Johnson Outdoors is built on the passion, ingenuity, and expertise of our employees. We value their creativity and encourage innovation. We’re committed to collaboration and teamwork. And, we view our culture as a dynamic and ever-evolving way to improve our company.

OUR PURPOSE
FIND YOUR AWESOME
We want people to get out and experience the great outdoors. And see it as our job to ensure that from launch to landing, it’s the best experience possible. We draw on our spirited heritage and personal expertise to help those who trust us to find their awesome–confidently, authentically, and passionately.

FOR ADVENTURERS. BY ADVENTURERS.
We are adventurers and doers. We don’t just make amazing camping equipment, trolling motors, fishfinders, scuba gear, and watercraft, we also use them. Most of our employees, from board members to builders, are enthusiastic outdoorsmen and women who passionately pursue the get-out-there lifestyle that Johnson Outdoors has always inspired.

WORDS TO LIVE BY

OUR CULTURE & VALUES

• Teamwork
• Collaboration
• Trust
• Respect
• Fun
• Community

What makes Johnson Outdoors so unique? What about us keeps attracting and keeping talent for years? Maybe it’s that we value our employees' creativity and encourage innovation. Or maybe it’s our commitment to collaboration and teamwork. Or maybe it’s that we view our culture as a dynamic and ever-evolving way to improve our company. We hold true to certain ideals (teamwork, ingenuity, etc.), but flex to accommodate our employees and their needs.