Director of E-Commerce

Asset Marketing Services is seeking a Director of Marketing for our ECommerce marketing channel with a proven track record in leading ecommerce strategy within a direct marketing organization.  This individual will direct all online marketing activities for each of the company’s websites, www.govmint.comand www.stauer.com. 
Asset Marketing Services is a multi-channel direct marketer of collectable coins, watches & jewelry, and other consumer products.  The company has experienced tremendous growth and profitability in its online business.  In our 23 + year history, we have just completed our two highest sales and profitable quarters in our company history while our competitors are facing lack luster sales.  The company has a very dynamic and opportunistic culture and seeks the right individual to help achieve its aggressive e-commerce goals.  This position reports directly to the CMO.
 
 
Position Description
 

• Guide the strategic direction of all online marketing.
• Responsible for managing the online P&L for each business unit.  Accountable for achieving sales and profit objectives.
• Identify new opportunities to improve our sites’ competitive position and increase sales & profits.
• Stay current on industry trends and technology developments.
• Lead all activities related to SEM, SEO, affiliate marketing, email marketing, etc.
• Coordinate marketing efforts with off-line channels
• Track and report on results/metrics.  Ensure that results are consistent with company profit and LTV goals.
• Work with Merchandising, Creative, IT, and the rest of the Ecommerce team on the development and maintenance of web content.
• Manage relationships with outside vendors.  Work with vendors to achieve corporate goals.
• Partner with IT and other internal departments to maximize the potential of each online business – sales & profits and customer satisfaction. 

 

Requirements
 
·         5+ years of Ecommerce strategy & planning experience.
·         Strong direct marketing experience required.
·         Strong knowledge of website analytics tools.
·         Excellent written, verbal, and presentation skills.
·         Excellent decision making skills.
·       Strong leadership and management skills.
Four Year Degree in Marketing or similar discipline required.
 
Please send your Salary requirements and a resume to:
Human Resources
Asset Marketing Services, Inc
14101 Southcross Drive West
Burnsville, MN 55337
mvanahn@amsi-corp.com